What occupies me · 01 of 04
Brand and language
Most brands do not fail at the logo. They fail because nobody can say in one sentence what the company stands for. That sentence interests me more than everything that comes after it.
Why the one sentence matters more than the logo.
How I go about it
I do not start with design but with the question of what a company can do that its competitors cannot. Usually the people inside know exactly what that is, they just consider it obvious. That is where the brand normally sits.
Language comes next, images last. An identity that makes an unclear position look good only postpones the problem. It then surfaces in sales, not in the design review.
Once a position holds, the rest goes quickly: logo, colours, type, website and trade fair presence follow from it instead of being negotiated one by one.
Made inside my companies. The cases live there, not here.
Work
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Black Forest Terminal
Studio BUBORI ↗
Corporate design, logo development and website
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UTL Bahnlogistik
Studio BUBORI ↗
Corporate design and corporate website
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Weiss Zerspanung
Studio BUBORI ↗
Brand development and corporate design
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Gfrörer
Studio BUBORI ↗
Rebranding, corporate design and website
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Subaru × Roth
Studio BUBORI ↗
Trade fair campaign and vehicle design
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Sonnenbädle
pro bono ↗
Brand and website for a natural spa dating from 1904