Manuel Bubori

What occupies me · 04 of 04

Technology and AI

AI does not take the thinking off my hands, but it takes the waiting. It gets me to twenty approaches instead of two. The choice is still made by hand.

01

What tools take off your hands and what they do not.

How I go about it

The value lies in the number of attempts. When a variant costs ten minutes instead of two days, you discard it more easily. That is what improves the result, not the tool itself.

On the digital side I care less about the technology than about who maintains the site afterwards. A system only I can operate is worthless to a company.

Visibility has shifted along the way. Being readable for people is no longer enough, the content also has to be unambiguous for machines that summarise it.