What occupies me · 02 of 04
Space and trade fairs
A room forgives nothing. At a trade fair you can tell within ten seconds whether a brand is real or merely claimed. There is hardly a more honest test.
Where ten seconds show whether a brand holds.
How I go about it
A stand is not a picture, it is a sequence. Where does someone stop, where is the conversation held, where are the numbers run, where does the storage disappear. If that is wrong, the finest back wall will not help.
So I plan from use rather than from the elevation. Then comes the question of what can actually be built within the build-up time and the budget. Both early, not in detailed design.
What works on a stand usually works in a showroom and in a shop too. The difference is how long it has to stand, not the principle.
Made inside my companies. The cases live there, not here.
Work
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HAMILTON
EXFAIR ↗
ACHEMA Frankfurt, bespoke build, concept and 3D, 2024
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DMS
EXFAIR ↗
GaLaBau Nuremberg, truss construction and planning, 286 m²
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Schubert System Elektronik
EXFAIR ↗
embedded world Nuremberg, system stand, 2025
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CASIO
EXFAIR ↗
didacta Stuttgart, system stand and concept
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GUTEX
EXFAIR ↗
Swissbau Basel, system stand with LED presence
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EXFAIR
Atelier Bubori ↗
Brand spaces, exhibition build and showrooms, since 1987
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EXPRESS Messestand
Atelier Bubori ↗
Rental stand system at a fixed price