Idea becomes Reality.

It is not about the size of the company. It is about the size of the idea.

1. 01

   Idea on the table

   One conversation, 45 minutes, free and without conditions. You tell me what you are planning. I listen and ask the questions nobody else asks.

2. 02

   Pushback, not applause

   We turn the idea inside out: what holds, what is wishful thinking, where is the point at which it actually becomes big? Honest, even when it is uncomfortable. That is the real value.

3. 03

   Give it form

   The sharpened idea becomes something visible: name, brand, corporate design, website. The first impression that decides whether anyone listens to you.

4. 04

   Think in space

   If the idea needs a place, I plan and visualise it: interior architecture, trade fair, pop-up, showroom. Experienced in 3D long before the first construction invoice arrives.

5. 05

   Make it visible

   Marketing that fits the idea instead of the template: positioning, campaign, content and the deliberate use of AI to get to results faster.

6. 06

   Stay with it

   Ideas rarely die at the start, they die in month four. If you want, I stay on board as a permanent partner for as long as it makes sense.

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1. 01

   What does the first conversation cost?

   Nothing. The first conversation takes around 45 minutes, is free and comes with no obligation. You tell me about your idea, I tell you honestly whether and how I can help. We talk about money only after that.

2. 02

   At what stage is this worth it?

   From the very first idea. The earlier we talk, the more money and time you save, because fundamental mistakes in positioning and naming are expensive to correct later. You need neither a company nor a business plan.

3. 03

   Do you work with individuals who have no company yet?

   Yes. A large share of my conversations happen before anything has been founded. It is not about the size of the company, it is about the size of the idea.

4. 04

   How are you different from an agency?

   You get one point of contact instead of a team with shifting responsibilities. I do not just advise, I then design and deliver it myself: brand, website, marketing, space and 3D. After the workshop I am not gone, that is when I start.

5. 05

   How long does it take from idea to finished brand?

   It depends on the scope. Positioning and naming often take two to four weeks, a complete brand including website usually two to four months. Spatial projects such as trade fairs or retail build follow the deadline they are working towards.

6. 06

   Do you work outside the Black Forest?

   Yes. My studio is in Villingen-Schwenningen, I work across Germany and internationally in English. Much of it runs remotely, and for spaces and trade fairs I am there on site.